For this university project, a fictitious skincare company, Maxim Organics, required a range of collateral to promote its skincare range. Both magazine print advertisement and a nine-grid instagram campaign was required.
The brief asked for the campaign to showcase their products' natural ingredients and brand mission in a colourful and playful way. It also indicated that the client love the handmade look. Colour palette, model image and product images were all supplied but required deep etching and touch ups.
I took inspiration from the botanicals I had around my home. These were photographed by myself and adjusted to convey the brand's mission to be natural, sustainable and honest.
The handmade element of an icy pole added a touch of playfulness and fun.
The overall result effectively tells the company's story and gives the brand a cohesive visual voice.
